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Office Dynamics International
Inspiring Administrative Excellence Since 1990

Lucy Brazier

CEO, Marcham Publishing | Publisher of Executive Secretary Magazine | International Speaker | Conference Chair | Expert



Lucy Brazier is one of the world’s leading authorities on the administrative profession and her Executive Secretary magazine has been a finalist in the PPA Business Magazine of the Year Award, the PPA Media Brand of the Year Award and the PA-Assist Members Awards.

Her passion is for the Assistant role to be truly recognized as a career and not just a job. Her formidable training expertise and speaking style have given her opportunities to train, present, and emcee events in over 50 countries at over 450 events.

Lucy has a unique overview of the role and where it is heading. With access to the most forward-thinking, passionate and knowledgeable trainers, and administrative business leaders in the world as well as personally meeting and speaking to literally thousands of Assistants over the last nine years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none.



Thursday, October 29, 2020 | 9:15 – 10:15 a.m. PT

Futureproofing Your Role for Today & Beyond - A Global Perspective

In the last 12 months, Lucy Brazier has traveled to over 40 countries, speaking to Assistants and spreading the word about the necessity for change in the profession. Why? Because the world economic forum says that by 2022, the role of the administrative professional will be in serious decline. Meanwhile, Glassdoor just listed the EA role in its top 25 jobs to aspire to. It’s a confusing time to be an Assistant.

The World Economic report isn’t the whole picture by any means, but there is truth in it.


  • What Lucy is hearing out on the road
  • The global trends for the profession
  • Why those that survive will need to understand this 4th industrial revolution
  • What will that mean in terms of your role
  • Where you fit within your businesses
  • The skillsets for the Assistants of the future

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