AI is revolutionizing the role of assistants—from task-driven support to strategic leadership. Reanette Etzler shares an inside look at how AI for administrative professionals can can empower, automate, and elevate their roles, and amplify their impact.
Andrea Jones-Pascoe, the 2024 Joan Burge Innovation Award recipient, exemplifies administrative leadership with her intergenerational daycare.
From AI to reverse mentorship, discover 5 ways to future-proof your administrative career, according to experts Alexandra Von Tiergarten and Kim Garstein of Robert Half International. Von Tiergarten will speak at the Conference for Administrative Excellence in October 2025.
Personal branding sets you apart as an individual and moves your career forward. Personal branding expert William Arruda shared his insights on how to build a personal brand for assistants at the Conference for Administrative Excellence.
Elevate your conference experience with an integrated theme—unifying every session and event for immersive growth and lasting impact
Discover how administrative professionals can embrace influence, shape strategy, and own their leadership role with Joan Burge’s empowering insights.
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In today’s fast-paced business world, the role of administrative and executive assistants is more crucial than ever in driving innovation and positive change within organizations. However, a common pitfall is that many organizations dive headfirst into radical change without first understanding the heart of the people responsible for implementing it. This dynamic keynote, which includes mesmerizing entertainment elements, will shine a light on the transformative power of seemingly insignificant actions, inspiring you to take the first step towards positioning yourself as a key catalyst to SPARK success.
In this session, you will…
Priscilla Pfeiffer, a seasoned professional, boasts a two-decade career in entertainment and business. Her unique show business background allows her to craft mesmerizing performances, leaving enduring memories. Focused on delivering resonant and empowering messages that inspire audiences to make an impact in the world, she illuminates individuals to unlock their full potential in both personal and professional lives.
Renowned for creating “wow factor” moments, Priscilla has an esteemed clientele, including brands like BMW, LinkedIn, iHeart Radio, Michael Jordan’s Air Jordans, Pfizer, Bacardi, Cosmo Latina Magazine, and Zappos. Her impressive credits include sharing the stage with Joan Jett, Will-i-am, Pitbull, Enrique Iglesias, and Marc Anthony, as well as performances on America’s Got Talent, The Latin Grammy Awards, The NHL Awards, Comic Relief, and Celebrity Cruises. Priscilla has also graced the prestigious TEDx stage, where she delivered a compelling talk that resonated with audiences, showcasing her ability to captivate and inspire on a global platform.
In addition, Priscilla hosts the podcast “Spark Your Inner Fire” which delves into the creative mind, torching the inner critic, and reigniting purpose. Through interviews with world-renowned creatives, she shares stories and wisdom, illuminating listeners on their journeys.
In essence, Priscilla Pfeiffer is not only a veteran but a trailblazer whose performances consistently inspire, motivate, and create lasting impressions.
