Editor’s Note: We are excited to feature Reanette Etzler, “The Strategic HR Coach” as today’s guest blogger. Reanette will be speaking at the 2025 Conference for Administrative Excellence.
I’m excited to announce that I’ll be speaking at the 32nd Annual Office Dynamics Conference about a topic that’s reshaping our entire workplace landscape: AI for Administrative Professionals.
This isn’t just another tech trend. It’s the catalyst that will elevate administrative professionals from behind-the-scenes support to strategic business partners.
Here’s the reality: Administrative professionals have always been the backbone of organizations—scheduling meetings, managing calendars, processing paperwork, and handling the details that keep businesses running. But too often, they’ve been pigeonholed into purely transactional roles. Artificial intelligence is about to change all of that.
Smart administrative professionals are already using AI tools to automate routine tasks, freeing up time for higher-value work. Instead of spending hours on manual data entry, they’re analyzing patterns and generating executive insights. Rather than just booking flights, they’re optimizing travel budgets and anticipating needs based on behavioral patterns.
We’re witnessing a shift from “doing tasks” to “solving problems.” That shift isn’t coming—it’s happening right now. And those who recognize and embrace it early will become indispensable to their teams and organizations.
But let’s break it down. What does this transformation actually look like in the day-to-day life of an administrative or executive assistant?
AI isn’t just for the tech team, the marketing department, or data analysts. It’s for you, the administrative professional who juggles priorities, anticipates needs, and keeps everything running smoothly.
Here are just a few practical ways assistants are using AI today:
Use tools like Otter.ai or Fireflies.ai to transcribe meetings, summarize action items, and share recaps—instantly.
AI-driven platforms can now extract key decisions and deadlines, reducing manual note-taking and improving follow-through.
Assistants are using ChatGPT or Microsoft Copilot to generate polished email drafts, especially when speed is critical.
AI tools can also help prioritize which emails need your executive’s attention based on urgency and sender behavior.
Tools like Clockwise use AI to analyze calendar patterns and suggest focus time or optimize meeting times based on productivity trends.
Some assistants are even training AI to suggest scheduling options that align with executive energy levels or strategic priorities.
Platforms like Navan (formerly called TripActions) use AI to recommend itineraries that align with budget and traveler preferences.
Assistants can input key details once and let the AI handle comparisons, risk alerts, and compliance checks.
AI in Excel (Power BI, Copilot) allows assistants to run quick analytics and visualize trends without needing advanced formulas.
Imagine being able to say, “Here’s the data—and here’s what it means,” in your next meeting.
Reanette Etzler will be speaking at the Conference for Administrative Excellence on the topic, “Empower, Automate, Elevate: Harnessing AI for Administrative Excellence.”
Here’s what excites me most: AI isn’t just transforming your day-to-day work—it’s revolutionizing professional development.
Administrative professionals can now access personalized learning paths, practice complex scenarios through AI simulation, and develop strategic thinking skills that position them for career advancement.
Platforms like Coursera, LinkedIn Learning, and even YouTube’s algorithm can now serve tailored skill-building plans based on your goals, strengths, and weaknesses.
Emerging tools allow you to practice difficult conversations, strategic decision-making, or public speaking in simulated environments.
This lets you refine your communication style or leadership approach in low-stakes, high-feedback settings.
AI writing assistants can help you elevate your written communication in real time—coaching you on tone, clarity, and impact.
Assistants are using AI to reflect on meeting performance, analyze productivity habits, and set improvement goals.
The most forward-thinking administrative professionals are not asking, “Will AI take my job?” They’re asking, “How can I use AI to make myself more valuable?”
They are:
Leveraging predictive analytics to anticipate their executive’s needs before being asked.
Using natural language processing to distill hours of meeting content into strategic insights.
Employing automation to orchestrate workflows that used to take days—in minutes.
This isn’t about replacing human judgment—it’s about amplifying your human strengths with machine intelligence.
What’s more, the administrative professionals who embrace AI now will be the ones leading cross-functional teams, shaping digital adoption strategies, and driving employee experience initiatives tomorrow.
The question isn’t whether AI will change this profession. It’s will you be leading that change, or trying to catch up to it?
At this year’s Office Dynamics Conference in Las Vegas, we’ll take this conversation even further.
My session—“Empower, Automate, Elevate: Harnessing AI for Administrative Excellence”—is designed to give you not just information, but transformation.
You’ll walk away with:
A clear understanding of today’s most useful AI tools that assistants can use to optimize routine tasks, such as email management, note taking, and scheduling.
An AI integration roadmap that helps you create measurable business impact with automation without losing the human touch.
Confidence in your ability to lead digital transformation initiatives in your organization that will boost productivity and job satisfaction.
Leadership skills to champion technological change within your organization and ensure a culture of continuous innovation.
A clear plan of action and toolkit of AI resources to advance both your professional and personal growth.
This session isn’t just about what AI can do—it’s about what you can do with it. And I can’t wait to help you unlock that power.
If you’ve ever felt like your role could be more—more impactful, more strategic, more respected—then AI might be the key you’ve been waiting for.
The administrative professionals who choose to empower, automate, and elevate are the ones who will stand out—not just today, but well into the future.
I hope you’ll join me at the Office Dynamics Conference in October, where we’ll talk about AI for Administrative Professionals, and dive deep into making this transformation your competitive advantage.
See you in Las Vegas.
Reanette Etzler, known as The Strategic HR Coach, leverages 30+ years of HR expertise to help organizations recognize the strategic ROI of human resources. As a transformative speaker, she empowers professionals with actionable insights, emphasizing HR as a critical partner in driving business success and enhancing employee engagement. Connect on LinkedIn.
Step into a different kind of conference experience. At Office Dynamics, our Experiential Learning Conference empowers executive assistants with hands-on development, real-world simulations, and transformative growth opportunities.
Want to put a different spin on networking? Kimberli Jeter’s fresh approach to connection is energizing, inclusive, and rooted in love, curiosity, and gratitude. Discover how to build a support system that lasts—and join her at the Office Dynamics Conference this October.
Feeling overwhelmed by nonstop change? You’re not alone—and you’re not powerless. In this inspiring post, keynote speaker Peggy Vasquez shares how administrative professionals can build resilience by design—not by bouncing back, but by building forward. Learn mindset shifts, emotional tools, and daily practices to stay grounded, lead with confidence, and thrive through every season of change.
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In today’s fast-paced business world, the role of administrative and executive assistants is more crucial than ever in driving innovation and positive change within organizations. However, a common pitfall is that many organizations dive headfirst into radical change without first understanding the heart of the people responsible for implementing it. This dynamic keynote, which includes mesmerizing entertainment elements, will shine a light on the transformative power of seemingly insignificant actions, inspiring you to take the first step towards positioning yourself as a key catalyst to SPARK success.
In this session, you will…
Priscilla Pfeiffer, a seasoned professional, boasts a two-decade career in entertainment and business. Her unique show business background allows her to craft mesmerizing performances, leaving enduring memories. Focused on delivering resonant and empowering messages that inspire audiences to make an impact in the world, she illuminates individuals to unlock their full potential in both personal and professional lives.
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In essence, Priscilla Pfeiffer is not only a veteran but a trailblazer whose performances consistently inspire, motivate, and create lasting impressions.
