Sandy Geroux

Sandy Geroux

International Speaker | Trainer | Author | Former Executive Assistant | CEO, WOWplace International LLC


International speaker, trainer, author, and former executive assistant Sandy Geroux, M.S. has more than 30 years of administrative, business, and leadership experience. Since 2000, she has conducted 125+ motivational keynotes, training programs, and workshops for 25,000+ administrative professionals, helping them become invaluable strategic partners with their leaders, create higher career opportunities and achieve their personal and professional dreams. Her clients include international industry associations, Fortune 500 companies, and U.S. government agencies.

Sandy combines corporate, entrepreneurial, entertainment, and training experience, and her programs overflow with practical ideas and tips to help attendees succeed. Her dynamic speaking style has been described as enthusiastic, energetic, and extremely motivating!

The Invaluable Assistant: Hard-Hitting Ideas From the Field

Your position is “indispensable.” Beyond that, there are mindsets, attributes, and skill sets that executives prize in their executive assistants that move you from indispensable to invaluable.  Knowing what your leader is looking for (often before they know), having their back by anticipating their needs, attending to things they overlook, and acting with the agility and adaptability demanded of executives is as critical to your success as it is to theirs.

Direct from executives, get 15 hard-hitting tips, skills, and mindsets that will help you be more prepared to serve as a true executive partner who has a seat at the leadership table, stays at the top of your game, and helps your leaders stay at the top of theirs.

In this session, you will:

  • Learn the difference between being indispensable and being invaluable – and why it matters.
  • Recognize what leaders are truly looking for in their executive assistants.
  • Discover the mindsets and habits of the most invaluable assistants.
  • Hold interactive discussions to raise the respect and credibility of the entire Administrative team.
Office Dynamics International
5575 S. Durango Dr. Ste. 106
Las Vegas, NV 89113


Check out our tips and get our ‘Getting Approval’ packet, featuring a comprehensive brochure with conference details and a ‘Request to Attend’ letter to help convince your superiors of the event’s value.

Priscilla Pfeiffer

Priscilla Pfeiffer

Speaker | Entertainer | Trainer | TEDx Speaker

You Don’t Matter, Or Do You?

In today’s fast-paced business world, the role of administrative and executive assistants is more crucial than ever in driving innovation and positive change within organizations. However, a common pitfall is that many organizations dive headfirst into radical change without first understanding the heart of the people responsible for implementing it. This dynamic keynote, which includes mesmerizing entertainment elements, will shine a light on the transformative power of seemingly insignificant actions, inspiring you to take the first step towards positioning yourself as a key catalyst to SPARK success.

In this session, you will…

  • Discover how small, intentional actions can have a ripple effect. 
  • Gain strategies for positioning yourself for success within your teams and organizations.
  • Feel empowered to become a catalyst for positive change within your respective spheres, without the burnout.
  • Be inspired to initiate bold actions that can lead to significant personal and professional growth.

Priscilla Pfeiffer, a seasoned professional, boasts a two-decade career in entertainment and business. Her unique show business background allows her to craft mesmerizing performances, leaving enduring memories. Focused on delivering resonant and empowering messages that inspire audiences to make an impact in the world, she illuminates individuals to unlock their full potential in both personal and professional lives.

Renowned for creating “wow factor” moments, Priscilla has an esteemed clientele, including brands like BMW, LinkedIn, iHeart Radio, Michael Jordan’s Air Jordans, Pfizer, Bacardi, Cosmo Latina Magazine, and Zappos. Her impressive credits include sharing the stage with Joan Jett, Will-i-am, Pitbull, Enrique Iglesias, and Marc Anthony, as well as performances on America’s Got Talent, The Latin Grammy Awards, The NHL Awards, Comic Relief, and Celebrity Cruises. Priscilla has also graced the prestigious TEDx stage, where she delivered a compelling talk that resonated with audiences, showcasing her ability to captivate and inspire on a global platform.

In addition, Priscilla hosts the podcast “Spark Your Inner Fire” which delves into the creative mind, torching the inner critic, and reigniting purpose. Through interviews with world-renowned creatives, she shares stories and wisdom, illuminating listeners on their journeys.

In essence, Priscilla Pfeiffer is not only a veteran but a trailblazer whose performances consistently inspire, motivate, and create lasting impressions.