Live Event! Being the Best You! by Dan Lier Session

This post originated on the Blog and was posted by Nancy Fraze, Reporter In The Field. Nancy covered the live event at our administrative conference – the Annual Conference for Administrative Excellent. Nancy shared the events as they happened and wrote from her perspective about the entire event. If you weren’t able to make it to the live event, Nancy’s notes will help you to relive the experience. 

Dan Lier, Being the Best YOU!We were very fortunate to have author and speaker Dan Lier (“America’s Coach”) join us at the conference as the first day’s keynote speaker. He wowed us two years ago with, “I’m on fire, baby!” so we were all anticipating a great topic and Dan did not disappoint.

Dan bounded up to the stage and took command like a celebrity at an autograph fest. He is (very) tall, polished, friendly, positive and upbeat. He said that EVERYONE has potential within them. He said we need to manage our mindset in order to more accurately view the world around us and manage our own emotions.

Studies show that success predictability is based on:

25% Tech skills/Intelligence

75% Mindset

That’s enough to boggle your mind right there, right?


Recovery Time

Dan challenged the audience to reduce our recovery time. Make recovery time shorter rather than longer. For instance, he said that grief comes to each of us, and we should mourn appropriately. But, if after 20 years we are mourning the same way as Day One, we’ve lengthened our recovery time. We need to grieve and face difficulty with an appropriate recovery time to the situation.

Dan continued his attack on doubt, negativity and low self-esteem. He moved on to the topic of interpretation of events and the power of questions.

Dan Lier at the Annual Conference for Administrative Excellence
Interpretation of Events:

Events happen in life and when they do, they cause disappointed expectations. No one is immune. Here is what happens to most people:

  1. Things happen. That event took place. (fact).
  2. We make the event mean something.
  3. We create a “story.”
  4. And we live our lives as though that story is true. 


Story: I’m not good enough, a coaching client tells Dan.

What happened: she got a divorce.

Interpretation causes us to elevate or disintegrate.

Key: get what happened and get rid of the story.

Attendees at Annual Conference for Administrative Excellence

The Power of Questions

Our brains are like big fancy computers. They play things over and over like a broken record. When we ask ourselves questions in our heads, our minds immediately begin to sift through our past to answer the questions. The way we ask ourselves questions can either hurt us or help us.

“Why” questions led to negative answers. “Why did I do that?” “Why doesn’t she like me?”

“How” or “What” questions become positive. “How can I do better next time?” “What can I do to grow?” These question types cause you to think in a direction of growth.

Overcoming Failure & Rejection

Meaning is conditioned by our culture. When we self-talk (and we all do, all the time!) we find that:

Thoughts beget behavior begets consequences

We need to create a new meaning for failure. There is no such thing as failure, there are only results. Just as many people will be upset if you win as if you lose – so just go for it!

Most people are so afraid to fail they are paralyzed into mediocrity. If you don’t give it a short, you won’t be good enough.

Dan said the best piece of advice he ever received was this:

“Fail as much as you can as fast as you can.”

That’s the only way to learn as much as you can and become better.

Dan advised us to make this a learning month.

He said to remember that rejection is not personal.

The ability to be happy is:

50% genetics

10% life circumstances

40% learned (outlook, thoughts, focus)

Mistakes happen to everyone. Tomorrow will be better. Tell yourself when you make a mistake:

 “That’s so unlike me. I’ll get it right next time.” 

Dan said to have a mantra, such as this one: “I can do anything I am committed to doing.”

Dan’s keynote really spoke a huge message to me, especially the section about overcoming failure and rejection. He challenged me to see myself differently than the events in my life or the labels pressed upon me, and to accurately assess truth by asking myself “what” and “how” questions, not “why” questions. As a result, I’ve behaved differently and had a  sincere mind shift ever since. I’ve changed my internal environment, thought culture and altered my mindset by keeping the event and dropping the story.

Dan received a standing O when he finished speaking. Everyone was electrified by his rousing speech and the motivation for improvement it created within each listener. He was a true catalyst for growth and change.

Dan Lier, let me say once more that you ROCK. Thank you!

Share this post


Office Dynamics International
5575 S. Durango Dr. Ste. 106
Las Vegas, NV 89113


Check out our tips and get our ‘Getting Approval’ packet, featuring a comprehensive brochure with conference details and a ‘Request to Attend’ letter to help convince your superiors of the event’s value.

Priscilla Pfeiffer

Priscilla Pfeiffer

Speaker | Entertainer | Trainer | TEDx Speaker

You Don’t Matter, Or Do You?

In today’s fast-paced business world, the role of administrative and executive assistants is more crucial than ever in driving innovation and positive change within organizations. However, a common pitfall is that many organizations dive headfirst into radical change without first understanding the heart of the people responsible for implementing it. This dynamic keynote, which includes mesmerizing entertainment elements, will shine a light on the transformative power of seemingly insignificant actions, inspiring you to take the first step towards positioning yourself as a key catalyst to SPARK success.

In this session, you will…

  • Discover how small, intentional actions can have a ripple effect. 
  • Gain strategies for positioning yourself for success within your teams and organizations.
  • Feel empowered to become a catalyst for positive change within your respective spheres, without the burnout.
  • Be inspired to initiate bold actions that can lead to significant personal and professional growth.

Priscilla Pfeiffer, a seasoned professional, boasts a two-decade career in entertainment and business. Her unique show business background allows her to craft mesmerizing performances, leaving enduring memories. Focused on delivering resonant and empowering messages that inspire audiences to make an impact in the world, she illuminates individuals to unlock their full potential in both personal and professional lives.

Renowned for creating “wow factor” moments, Priscilla has an esteemed clientele, including brands like BMW, LinkedIn, iHeart Radio, Michael Jordan’s Air Jordans, Pfizer, Bacardi, Cosmo Latina Magazine, and Zappos. Her impressive credits include sharing the stage with Joan Jett, Will-i-am, Pitbull, Enrique Iglesias, and Marc Anthony, as well as performances on America’s Got Talent, The Latin Grammy Awards, The NHL Awards, Comic Relief, and Celebrity Cruises. Priscilla has also graced the prestigious TEDx stage, where she delivered a compelling talk that resonated with audiences, showcasing her ability to captivate and inspire on a global platform.

In addition, Priscilla hosts the podcast “Spark Your Inner Fire” which delves into the creative mind, torching the inner critic, and reigniting purpose. Through interviews with world-renowned creatives, she shares stories and wisdom, illuminating listeners on their journeys.

In essence, Priscilla Pfeiffer is not only a veteran but a trailblazer whose performances consistently inspire, motivate, and create lasting impressions.